Search engine optimisation describes the collection of techniques used to maximise the visibility of your website to on-line search engines. A successful search engine optimisation campaign will help to drive web traffic to your website.
Search engine optimisation is not the single factor in the success of your website however. Unless you have an intuitive website design and the appropriate levels of website functionality your website visitors will not develop into customers or subscribers.
Far East Cargo Line
Brief: Provide a content managed shipping tracking and quoting website and an information portal for registered users.
Solution: The mrhill.com content management system was implemented along with a number of third party scripts to enhance the interactivity of the website. New FECL group members can be granted access to corporate datasheets via a password controlled members area.
It is rare to find a successful website that has not employed some form of search engine optimisation in their history. It is an often confusing area of website development but has become increasingly critical over the years.
As more traffic is sourced from results produced by search engines - rather than regular web links or direct web address lookups - the need to be visible on these search engines increases. Equally, as good website design becomes an increasingly important part of your business the need to stand out from the crowd wherever possible becomes clear.
There are many grey areas within the scope of search engine optimisation and it is easy to overspend on a service that does not fully utilise the existing strengths of your business. Mrhill.com can offer a tailored SEO service that takes an intelligent approach to optimising your website rather than the blunderbuss methods employed by many web optimisation agencies.
We will run an analysis on your website and the websites of your competitors to determine which optimisation steps will yield the most effective results in relation to the goals of your on-line operation. If the design of your website does not need tinkering, or if you already have a good number of inbound links then we won’t create work that doesn’t need doing.
This saves time, focuses our resources and ultimately saves you money.
There are two main arenas for website optimisation; on-site and off-site. They are very different techniques and have unique implications for your site.
On-site optimisation
This branch of search engine optimisation focuses on the content of your website. It stems from having a clean website design and structure and extends to the balance of text, links and images on the website. It is somewhat of a black art, and many of the steps are not visible from a visitor’s perspective, but we will be clear about the on-site optimisation work we perform.
Off-site optimisation
Off-site optimisation is primarily concerned with creating inbound links to your website, although there are many directory websites and business portals that can also be targeted. As an ongoing process it may take time to see results, but this discipline is fundamental to search engine optimisation.
Absolutely first rate, highly recommended
Web design in Bristol
Mrhill.com is a web design and development company based in Bristol in the UK, although we are used to working with people from all over the world. Whether you are from the Bristol area or from further afield, we would love to hear from you.
Pricing
We can provide guaranteed quotes for website work, and flexible payment schedules to help you spread the cost if needs be. Please see our web pricing guide for an idea of what you might expect to pay for your web project.
Get in touch!
The easiest way to contact us is via e-mail. Somebody will get back to you as soon as possible.
So please do drop us a line at contact@mrhill.com
